What personal data we collect and why we collect it

We value your privacy and are committed to protecting it. Our website collects minimal, anonymized data to help us understand how visitors interact with our site and to measure the effectiveness of our outreach efforts.

Use of Meta Pixel

We use a tool called the Meta Pixel (formerly Facebook Pixel) on our website. This tool allows us to track visitor activity on our website after they click on one of our social media advertisements or posts.

When you visit our website, the Meta Pixel uses cookies, web beacons, and other storage technologies to collect or receive anonymized information. This information may include your IP address, browser type, and information about your interactions with our website (such as which pages you visit).

How We Use This Information

We do not use the Meta Pixel to collect personally identifiable information (like your name, email address, or phone number). We only use this anonymized data to:

  • Analyze website traffic and visitor behavior.

  • Measure the success of our social media campaigns.

  • Ensure our social media content is reaching the right audience.

Third-Party Data Processing

The data collected by the Meta Pixel is transmitted to and stored by Meta. Meta may use this information to provide measurement services and to target advertisements to you on their platforms, in accordance with their own Data Policy. You can learn more about how Meta handles your information by visiting their Data Policy page.

Your Choices and Opting Out

If you wish to opt out of the collection and use of information for ad targeting, you can do so by:

  • Adjusting your ad preference settings within your Facebook or Instagram account.

  • Adjusting your browser settings to decline third-party cookies.